Chicago-based coffee brand Intelligentsia is entering the ready-to-drink (RTD) category with a line of fully vegan beverages. In 2016, the brand was the first American business to offer Oatly vegan milk as an option at its coffee shops, and the oat milk now makes up 13 per cent of Intelligentsia’s drink orders.
To give customers what they desire, Intelligentsia chose to launch its RTD line with two Oatly-based lattes (Oat Latte and Spiced Oat Latte, which features notes of vanilla, ginger, cinnamon, and orange) along with Cold Brew Coffee.
“One thing we said during the process of creating our ready-to-drink beverages was that we didn’t want to put drinks on the market just to keep up with everyone else…
Click the Open Botton to see the rest of the article…